26/03/2015
PRESS RELEASE
PR N°5 - Heineken Mexico to present 2015 FIBA Americas Championship in Monterrey
From left to right: Usie Richards (President of FIBA Americas), Franco Maria Maggi, (Marketing Director - Mainstream Brands) and Alberto Garcia, Regional Director of FIBA Americas
MIES, Switzerland/MONTERREY, Mexico – FIBA, the International Basketball Federation, and Cuauhtémoc-Moctezuma/Heineken Mexico, a subsidiary of Dutch brewing giant Heineken, on Wednesday announced they are teaming up for the 2015 FIBA Americas Championship. The tournament will take place in Monterrey, Mexico from 25 August-6 September.
The Monterrey-based brewery has signed on as Presenting Sponsor of the 2015 FIBA Americas Championship. The partnership will see its Coors Light brand become the official beer of the tournament, with comprehensive and powerful sponsorship rights including exclusive free-throw circles branding.
Aberto Garcia, Regional Director of FIBA Americas, said: "It is great to see that a prestigious international company such as Heineken has signed up as our partner and appreciates the importance of this event. Mexico, as defending champions, will undoubtedly host a great tournament with competitive games at the highest level.
Franco Maria Maggi, Marketing Director – Mainstream Brands, said: "Basketball is a global sport that transmits very positive values, which are perfectly aligned to the essence of Coors Light, a brand which has been already involved with top level basketball in the recent years. Monterrey is looking forward to a great event and we are all excited to be part of it."
The partnership was announced at the Official Draw Ceremony for the Championship on Wednesday evening in Monterrey. Click here to find out the results.
The FIBA Americas Championship is the region's flagship event for men's national teams and features 10 teams from across North, Central and South America and the Caribbean.
The top two teams from the 2015 FIBA Americas Championship will qualify for the 2016 Olympic Basketball Tournament in Brazil.
Mexico won the 2013 edition in Caracas to capture their first-ever continental title.
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About Cuauhtémoc-Moctezuma/Heineken Mexico
Founded in 1890, Cuauhtémoc Moctezuma, is the most innovative brewery in Mexico. The company owns 6 plants in Mexico and a malt plant in the country. Since May 2010, CM is part of HEINEKEN, the biggest brewery company in Europe, the 3rd in the world in terms of output production and the most relevant in presence around the world. HEINEKEN features a portfolio with over 250 brands, including Heineken®, the most valuable Premium beer Brand in the world. The current brands comprising its portfolio are: Tecate®, Tecate Light®, Sol®, INDIO®, Dos Equis®, Heineken®, Bohemia®, Superior®, Kloster®, Coors Light®, Strongbow®, Noche Buena®, Carta Blanca® and Affligem®. For further information, please visit: cuamoc.com
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About FIBA
FIBA (fiba.com) – the world governing body for basketball – is an independent association formed by 215 National Basketball Federations throughout the world. It is recognised as the sole competent authority in basketball by the International Olympic Committee (IOC).
For further information about FIBA visit fiba.com or follow FIBA onfacebook.com/fiba, twitter.com/fiba and youtube.com/fiba.
The Monterrey-based brewery has signed on as Presenting Sponsor of the 2015 FIBA Americas Championship. The partnership will see its Coors Light brand become the official beer of the tournament, with comprehensive and powerful sponsorship rights including exclusive free-throw circles branding.
Aberto Garcia, Regional Director of FIBA Americas, said: "It is great to see that a prestigious international company such as Heineken has signed up as our partner and appreciates the importance of this event. Mexico, as defending champions, will undoubtedly host a great tournament with competitive games at the highest level.
Franco Maria Maggi, Marketing Director – Mainstream Brands, said: "Basketball is a global sport that transmits very positive values, which are perfectly aligned to the essence of Coors Light, a brand which has been already involved with top level basketball in the recent years. Monterrey is looking forward to a great event and we are all excited to be part of it."
The partnership was announced at the Official Draw Ceremony for the Championship on Wednesday evening in Monterrey. Click here to find out the results.
The FIBA Americas Championship is the region's flagship event for men's national teams and features 10 teams from across North, Central and South America and the Caribbean.
The top two teams from the 2015 FIBA Americas Championship will qualify for the 2016 Olympic Basketball Tournament in Brazil.
Mexico won the 2013 edition in Caracas to capture their first-ever continental title.
###
About Cuauhtémoc-Moctezuma/Heineken Mexico
Founded in 1890, Cuauhtémoc Moctezuma, is the most innovative brewery in Mexico. The company owns 6 plants in Mexico and a malt plant in the country. Since May 2010, CM is part of HEINEKEN, the biggest brewery company in Europe, the 3rd in the world in terms of output production and the most relevant in presence around the world. HEINEKEN features a portfolio with over 250 brands, including Heineken®, the most valuable Premium beer Brand in the world. The current brands comprising its portfolio are: Tecate®, Tecate Light®, Sol®, INDIO®, Dos Equis®, Heineken®, Bohemia®, Superior®, Kloster®, Coors Light®, Strongbow®, Noche Buena®, Carta Blanca® and Affligem®. For further information, please visit: cuamoc.com
###
About FIBA
FIBA (fiba.com) – the world governing body for basketball – is an independent association formed by 215 National Basketball Federations throughout the world. It is recognised as the sole competent authority in basketball by the International Olympic Committee (IOC).
For further information about FIBA visit fiba.com or follow FIBA onfacebook.com/fiba, twitter.com/fiba and youtube.com/fiba.
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